Seminar by Vijay Kumar
Thinking outside the [search] box
Vijay Kumar
Amazon.com
Date: Thursday, November 5, 2009
Time: 5:00 PM
Venue: CS102.
Abstract:
I am going to present a practioner's perspective on internet advertising. Internet advertising is dominated by sponsored search, but intermediation and arbritrage on the web can take many forms beyond keyword auctions. While sponsored search in particular has attracted wide attention in research, many aspects of internet economics are large unexplored. My perspective is ad-network-centric, focused on optimizing CTRs and yield; but I will touch upon advertisers' issues.
About The Speaker:
Vijay Kumar works as a Senior Research Scientist at Amazon.com where he is responsible for analytics and business performance in Amazon's product ad system. His work has involved building a cost-per-click ad model based on product identity and structured data, ad targeting algorithms for this model, and using data mining to understand user behavior and system performance and to improve monetization. Earlier, he has worked on Amazon's range of Operations Research problems in inventory planning, resource allocation, routing, facility location and other areas of supply chain optimization.
Prior to Amazon, Vijay worked at IBM India Research Lab from 1998 to 2001. He has a BTech in CSE from IIT Delhi and a PhD from Northwestern University.