Moskowitz, Milton; Michael Katz; Robert Levering;
Everybody's Business: An Almanac : the Irreverent Guide to Corporate America
Harper & Row: San Francisco, 1980
topics: | business | history | reference
About 120 American companies from the 1980s. Flipping through it in the 2000's, one is struck by how many are not there any more... A&P, ABC, Abbott Labs, Aetna, Albertson's, Alcan... Atlantic Richfield, Avon, Bally, ... EXXON, Mobil, Sohio, Standard Oil of California, Standard Oil of Indiana, Tampax, Tandy, Tenneco, Texas Instruments, TWA, Union Carbide, Uniroyal, US Air, U.S. Steel, United Parcel Service, Upjohn, Walgreen, ... Wm. Wrigley Jr, Xerox, Zenith The companies are categorized into 16 groups, according to products and services, named as: - Food, glorious food (butchers, bakers, farmers, grocers, fast food) - Clothing and Shelter (textile, cobblers, home people, appliances) - Alchemy: looking, feeling and smelling good (beauty, health, druggists) - The car: Personal mobility (auto makers, car parts) - Advertising - Light catchers - Ma bell and Pa computer (telephones, computers) - From the earth (petroleum, mines) - industrial heavyweights (steel, chemicals, earthmovers, nuclear) - In transit : Rails to rockets (railroads, motor carriers, airlines, plane and missile builders) - Fun and games (hollywood, hotels, casino, toys, books) - Light up and drink up (cigarette and drinks)) Quote: Corporations, like people, are often better understood by looking at their past.