Fauconnier, Gilles; Mark Turner;
The way we think: conceptual blending and the mind's hidden complexities
Basic Books, 2003, 464 pages
ISBN 0465087868, 9780465087860
topics: | cognitive | language | metaphor
Blending has been familiar for long in studies of rhetoric, literature, painting, and scientific invention, but no one appears to have focused on a general mental capacity of blending. Thought to be exotic. But F & T look at a broader range of data from grammar, mathematics, inferencing, computer interfaces, action, and design. Propose that conceptual blending as a basic mental operation. Argue that the evolution of such a capability in ancient human ancestors around 50K years ago resulted in the explosion of creative acts in the arts, science, religion etc. Related to what Stephen Mithen has called "cognitive fluidity" that resulted in this efflorescence from the human race. It is far more useful to view computational science as part of the problem, rarher than the solution. The problem is understanding how humans can have invented explicit, algorithmically driven machines when our brains do not operate in this way. The solution, if it ever comes, will be found by looking inside ourseives. -Merlin Donald, cognitive psychologist THE age of the triumph of form. In mathematics, physics, music, the arts, and the social sciences, human knowledge and its progress seems to have been reduced in startling and powerful ways to a matter of essential formal structures and their transformations. The magic of compurers is the speedy manipulation of ls and 0s. If they just get faster at it, we hear, they might replace us. . . . Life in all its richness and complexiry is said to be fundamentally explainable as combinations and recombinations of a finite generic code. The axiomatic method rules, not only in mathematics but also in economics, linguistics, sometimes even music. The heroes of this age have been Gottlob Frege, David Hilbert, Werner Heisenberg, John von Neumann, Alan Turing, Noam Chomsky, Norbert Wiener, Jacques Monod, Igor Stravinsky, Claude Ldvi-Strauss, Herbert Simon.